About the summit

The PR + Social Media Summit is one-day conference at Marquette University focused on the convergence of strategic communications and social media designed for senior executives, marketing and PR professionals, brand managers, students and leaders. Proceeds from the event benefit a scholarship fund for students of the Marquette University Diederich College of Communication.


Wednesday, October 10, 2012 from 8 a.m. to 5 p.m.

Click here to register.


Marquette University
Alumni Memorial Union
Weasler Auditorium
1442 W. Wisconsin Ave.
Milwaukee, WI


The Summit will showcase presentations and panel discussions from marquee businesses and industry leaders that have successfully leveraged PR and social media to move business forward.


Nick Symmonds, Olympic runner
Based in Eugene, Oregon, Nick is a professional track athlete and 2008 & 2012 Olympian. Charismatic and outspoken, Nick has been labeled by many as a leader in the fight for athletes' rights in track & field. He understands firsthand how difficult it is for these athletes to receive individual sponsorships that help them pay for the necessary training and travel to follow their dreams. He's determined to use his dedicated following — online and off — to change the sport's governing bodies' marketing restrictions which only allow minimal advertising dollars to reach track athletes. Follow him on Twitter @NickSymmonds.
Mary Henige, General Motors Company
Mary Henige has held many communications positions in her 26 years with General Motors. In her current role as director, social media and digital communications, she leads GM's social media strategy, employee policy and training; blogs; community engagement on GM's corporate brand channels; and crisis monitoring and response. Her team works in cooperation with other areas to broaden the reach of GM's "stories" including video development and media outreach.

Additionally, Mary oversees GM's creative interactive and user experience team who develop and support the company's global intranet and external websites and channels such as the media site, corporate blogs and retiree website.

She received a bachelor's degree in speech communication and public relations, and a master's degree in organizational communication and public relations, both from Wayne State University (WSU), in 1986 and 1993, respectively.

She has been a PRSA member since 1984. Mary was the president of the PRSA-Detroit Chapter in 2003, and co-chair of the 2008 PRSA International Conference.

In November 2011, she was inducted into the PR News Hall of Fame, which recognizes "Pioneers in public relations who have left a lasting mark and have been outspoken leaders in one or more areas."
Augie Ray, Prudential as the Director of Social Media
Previous to his new role at Prudential, Augie Ray was with USAA as Executive Director of Community and Collaboration and Forrester as the research firm's lead west coast analyst covering social media and interactive marketing. While at USAA, Augie delivered USAA's first social business roadmap, defining the ways social technologies and behaviors are changing business operations and strategies for the financial service industry. At Forrester, Augie wrote widely read reports on social media trends and strategies and consulted with Fortune 500 firms on social organization, processes, best practices and metrics. In just three years, Augie moved from Milwaukee to San Francisco to San Antonio and now to New York, and he's happy to visit his hometown and proud to be part of the PR and Social Media Summit. Follow on Twitter @AugieRay.

Other speakers

Brian Moran, small business consultant formerly with Wall Street Journal
Brian has 20+ years experience in publishing magazines to assist entrepreneurs with everything from social media to accessing growth capital to expanding into the global marketplace. Prior to running his own businesses, Brian was executive director of sales development at the Wall Street Journal, associate publisher at Inc. Magazine and a publisher at Entrepreneur Media. Brian is a graduate of Marquette University's School of Journalism. Follow him on Twitter @BrianMoran.
Emma Pohl, Milwaukee Brewing Company
Jamey Shiels, Aurora Healthcare
Jamey is the director of social media and digital communication for Aurora Health Care, an integrated health system with 15 hospitals, over 100 clinics and 30,000 employees that serves the health care needs of Eastern Wisconsin and Northern Illinois. In this role, he provides strategic direction on the use of social media and digital communication tools to facilitate patient access to health care information. Jamey has over 15 years experience including digital marketing for Fortune 500 brands and an international non-profit. Jamey also serves as an instructor with University of Wisconsin Milwaukee Continuing Education for their Online Social Media Certificate Program
Blake Samic, Shoutlet
Dr. Daradirek "Gee" Ekachai, Diederich College of Communication
Dr. Daradirek "Gee" Ekachai is associate professor and chair of the Department of Strategic Communication at Marquette University. In addition to co-authoring a book, titled "Intercultural and International Public Relations," she has published several journal articles and book chapters on public relations in Thailand, public relations education and pedagogy, computer-mediated communication, intercultural communication, and social media policy. Her current research projects include social media education, and celebrity's use of social media (particularly Twitter and Instagram) and fandom. Her slideshow presentation on Instagram she shared on slideshare.net in April before Facebook acquired Instagram received more than 55,000 views. Follow her @fvrythingPR on Twitter, and @Geeber on Instagram.

Tim Washer, Cisco
Tim Washer's social media work has been covered by Advertising Age, ADWEEK, NPR and The New York Times. He's presented at SXSWi, The Wall Street Journal Digital Download and Harvard Business School. He holds an MBA from the University of Texas. Tim's comedy writing/actor credits include The Late Show with David Letterman, Late Night with Conan O'Brien, SNL and The Onion SportsDome. Follow him on Twitter @timwasher and find him across social media here.
Dr. Erik Ugland, Diederich College of Communication
Dr. Erik Ugland is an associate professor and associate dean for graduate studies and research in the J. William and Mary Diederich College of Communication at Marquette University. He teaches graduate and undergraduate courses in media law, ethics and policy. Dr. Ugland earned his J.D. and Ph.D. degrees from the University of Minnesota where he was twice a fellow at the Silha Center for the Study of Media Ethics & Law. He is past head of the Media Ethics Division of the Association for Education in Journalism and Mass Communication (AEJMC) and has been a member of the Minnesota Bar since 1995. In 2010, Dr. Ugland received Marquette University’s highest teaching honor: the Rev. John P. Raynor Faculty Award for Teaching Excellence.
Kathryn Janicek, NBC Chicago
Kathryn is an Emmy-winning media professional with 15 years of experience producing, writing/editing, reporting and on-camera spokesperson experience. In her current role, she manages live shows, breaking news and social media platforms simultaneously while leading a team, protecting the brand and making sure stories are journalistically sound. She serves on panels throughout Chicagoland teaching future journalists and media relations professionals, and helped run successful social media training sessions for her station on social media. Follow her on Twitter @KathrynJanicek.
Andy Tarnoff, OnMilwaukee.com
Andy is one of the founders and owners of OnMilwaukee.com. Before returning to Milwaukee in 1996, he wrote for The Dallas Morning News Washington Bureau and worked in the White House Office of Communications. He was also Associate Editor of The GW Hatchet, his college newspaper at The George Washington University. Before launching OnMilwaukee.com in 1998 at age 23, he worked in public relations for two Milwaukee firms, most of the time daydreaming about starting his own publication. Follow Andy on Twitter @andytarnoff.
Sharif Durhams, Milwaukee Journal Sentinel
Sharif Durhams is the social media editor for the Milwaukee Journal and JSOnline.com, Wisconsin's largest news organization. He develops strategy for the use of web tools for reporters and editors and provides training for the newsroom. Sharif also works on the breaking news team, coordinating parts of the coverage of events like the Sikh temple shooting in Oak Creek, Wis. He's a member of the Online News Association, a national board member of the National Lesbian and Gay Journalists Association and a member of the National Association of Black Journalists.
Dr. Kati Tusinski Berg, Diederich College of Communication
Dr. Kati Tusinski Berg is Assistant Professor in the Marquette University Diederich College of Communication where she teaches courses in public relations and corporate communication. Her research interests include public relations advocacy, corporate social responsibility, lobbying and ethics. Her research has been published in the Journal of Mass Media Ethics, Public Relations Journal and PRism. In 2011, she was name a Page Legacy Scholar through the Arthur W. Page Center for her project on social media and corporate social responsibility.
Eric Rumbaugh, Michael Best & Friedrich LLP
Eric Rumbaugh is a partner and represents management in all areas of labor and employment law. He counsels management regarding employment policies and pre-litigation planning. In addition, Mr. Rumbaugh is Coordinator of Michael Best's Trade Secret and Non-Competition Team. In this capacity, he is experienced counseling clients on non-competition and trade secret matters, in litigation and litigation prevention, contract drafting and review and trade secret protection practices.
William Caraher, Marquette University College of Business Administration
Molly McKenna Jandrain, McDonald's
As Director of Public Relations for McDonald's USA, McKenna Jandrain is responsible for developing and leading a strategic, measureable and integrated communications platform to reach and engage defined audiences with McDonald's story, business and brand actions. McKenna Jandrain served as a founding member of McDonald's Twitter team and helped establish McDonald's blogger engagement practice. As Global Communications Supervisor from 2002-2006, she supported public relations for McDonald's international business in 100+ countries and drove communications efforts for sponsorships including the Olympic Games and World Cup Soccer. McKenna Jandrain was a key player in the launch of McDonald's i'm lovin' it global campaign and first-ever World Children's Day fundraiser, an annual cause marketing event that raises funds for Ronald McDonald House Charities. She is a graduate of Marquette University where she received her Bachelor's Degree in Broadcast and Electronic Communication. Follow her on Twitter @McJanClan.
John Kalter, Godfrey & Kahn
John Kalter is a shareholder in the Labor and Employment Law Practice Group in the Milwaukee and Waukesha offices of Godfrey & Kahn, S.C. where he practices management-side employment law. John counsels employers regarding all aspects of employment law and litigates such matters in state and federal agencies and courts. As part of his employment law practice, he counsels on the issues surrounding social media in the workplace.

Arlene McCrehan, Senior Director of Online Media, Goodwill Industries International
McCrehan leads the social, mobile and public web initiatives for one of the nation's leading nonprofits. Her team's social media initiatives were recently profiled on fastcoexist.com, and recognized by the Society for New Communications Research and the International Association of Business Communicators. Blogger Beth Kanter has interviewed McCrehan about Goodwill's strategic integration of mobile technology. McCrehan also provides guidance around information architecture, design and content in the implementation of new technologies, campaigns and micro sites.

Sara Meaney, President, Strategy & Growth, Hanson Dodge Creative
Sara is responsible for Hanson Dodge Creative's strategy and business development with oversight of agency growth and client services. To make an impact on the agency and her clients' business in an increasingly digital world, Sara draws upon her more than 16 years of marketing and communications experience in advising global brands. Her underlying passion for analytics and measurable outcomes helps to define her role as a results-oriented digital thinker. Her passion for the active lifestyle and outdoor pursuits has taken her to five continents. When she isn't advancing HDC, Sara is a sought-after keynote speaker and sits on the board of directors of both the Betty Brinn Children's Museum and Milwaukee Film. Sara has been recognized in the Milwaukee Business Journal's Forty under 40 class of 2010. Follow her on Twitter @SaraMeaney.
David Kamerer, Loyola University Chicago
David Kamerer serves as assistant professor in the School of Communication at Loyola University Chicago, where he teaches courses in public relations, advertising and digital media. Prior to Loyola, Kamerer worked in public service communication and taught at Trinity University, Kansas State University and Wichita State University.

Kamerer earned the Ph.D. in Telecommunications from Indiana University, is accredited in public relations (APR) by the Universal Accreditation Board, and has earned the Google Analytics Individual Qualification certificate.


7:30 - 8:30 Registration in the Weasler Auditorium atrium

8:30 - 8:40 Opening Remarks

8:40 - 9:20 Nick Symmonds, Olympian, with Hanson Dodge Creative (Weasler Auditorium) Title: "The tattoo we didn't wake up to regret: Turning ink on an Olympian into media gold"

9:30 - 10:10 Social media policy panel (Alumni Memorial Union Ballrooms)

Blake Samic, Director of Product Management at Shoutlet (Alumni Memorial Union Ballrooms)

10:20 - 11:00 Molly McKenna, McDonald's (Alumni Memorial Union Ballrooms) Title: "Sharing Your Brand Story: Breaking Through in Today’s Cluttered World"

Arlene McCrehan, Goodwill Industries (Alumni Memorial Union Ballrooms)

11:10 - 11:50 Mary Henige, Director of Social Media & Digital Communications at General Motors Company (Weasler Auditorium) Title: "A human web touch"

12:00 - 12:50 Lunch provided by the Alumni Memorial Union

1:00 - 1:40 Brian Moran, social media for small business (Alumni Memorial Union Ballrooms)
Gee Ekachai, Diederich College of Communication (Alumni Memorial Union Ballrooms)

1:50 - 2:30 News and social media panel (Alumni Memorial Union Ballrooms)
Dr. Kati Berg, PR and corporate comm professor, Diederich College of Communication (moderator)
Sharif Durhams, Social media editor, Milwaukee Journal Sentinel
Kathryn Janicek, Executive Producer, NBC Chicago morning show
Andy Tarnoff, Co-founder and owner, OnMilwaukee.com
Herbert Lowe, Professional in Residence, Diederich College of Communication

Tim Washer, Cisco Systems (Alumni Memorial Union Ballrooms)

2:40 - 3:20 Augie Ray, Prudential Director of Social Media (Weasler Auditorium) Title: "Bursting Social Media Bubbles"

3:30 - 4:10 Jamey Shiels, Aurora Healthcare (Alumni Memorial Union Ballrooms)

Sara Meaney, Hanson Dodge Creative (Alumni Memorial Union Ballrooms)

4:20 - 5:00 Social media and craft beer panel (Alumni Memorial Union Ballrooms)

David Kamerer, Loyola University (Alumni Memorial Union Ballrooms)

5:30 - ? PRSMS Meetup


The following businesses and organizations have contributed to the success of the event in their own special way.

Title sponsors:

Marquette University - Diederich College of Communication

Hanson Dodge Creative

Additional sponsors:

Marcus Hotels & Resorts     PRSA     BLU at the Pfister Hotel     Big Shoes Network     Eisner Creative Foundation